actually
Attribution, media mix modeling, forecasting, and budget allocation, fit on your own data every night. No vertical baked in.
Modeled revenue
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Blended ROI
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Spend
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Forecast
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Channel contribution
Illustrative preview. Your dashboard reads from your own uploaded data — never a demo.
Every channel. Every ledger. One model.
Ad platforms, CRM, warehouse, and commerce data land in the same touchpoint schema.
Every dollar, resolved to revenue.
Four models, one schema, one answer your finance team will sign off on.
Bayesian
Model
Nightly
Refit cadence
Industry-agnostic
Vocabulary
Attribution
Every touchpoint resolved to a channel, unit, and segment your org defines. Not a vendor's vocabulary.
Media mix modeling
Bayesian MMM with adstock and saturation. Posterior intervals, not point estimates.
Forecasting
Scenario forecasts against the plan you already keep, with the interval shown, not hidden.
Budget allocation
Reallocation proposals with the marginal return of each move, ready to approve or edit.