Docs

Documentation

What Bayesin holds, how it is fit, and how to get your data in.

What attribution needs

01

A touchpoint stream

02

Conversions joined to it

03

Identity resolution

04

A lookback window that covers the real one

05

A lawful basis for person-level data

Getting started

  • Create an organization
  • Connect a first source
  • Run the first attribution fit
  • Invite your team

Touchpoint schema

  • Touchpoints and conversions
  • Identity: subjects, identifiers, resolution edges
  • Consent, suppression, and erasure
  • Lookback and retention settings

Models

  • Attribution runs and credits
  • MMM: adstock, saturation, priors
  • Forecast scenarios and intervals
  • Allocation proposals

Vocabulary

  • Presets: Generic, Franchise, Retail, B2B / Channel
  • Overriding individual terms
  • Segments, channels, units, and groups as data

Connectors

  • Ad platforms
  • CRM and commerce
  • Warehouses
  • CSV and sheets

Security

  • Row-level policies per organization
  • Retention and org deletion
  • Audit log
  • Data processing