Campaign Simulator
Plan the funnel
before the spend.
Build a campaign from sources, pages, actions, and follow-up steps on a canvas. Every rate is an editable assumption; every KPI is calculated from the graph. A quick-setup wizard gets a first draft in minutes.
Editable assumptions → calculated outcomes
ROAS 7.2× · CPA (order) $167
Expected revenue
$72,000
Variable cost
$9,600
Contribution after media
$52,400
Cost per meeting
$41.67
How it works
01
Pick a goal
Generate leads, book meetings, start trials, or drive purchases. Load an editable starter arrangement for it.
02
Set assumptions
Budget and CPC, or impressions and CTR, or manual counts. Conversion rates per step, with yes and no paths both explicit.
03
Read the outcomes
Expected revenue, contribution after media, ROAS, and cost per named outcome. Save revisions and compare variants.
What you get
Units you define
Visits, leads, qualified leads, appointments, orders, donations. Each conversion declares input unit, output unit, and rate.
Yes and no paths
Unsuccessful paths end at an explicit exit or feed a follow-up step. Nothing disappears silently.
Saved revisions and comparisons
Baseline versus variant side by side. Concurrent saves cannot overwrite each other.
Sales stages and capacity
SDR, qualification, demo, proposal, closed won and lost, with team size and per-person capacity where relevant.
What it will not do
Boundaries we state up front, so the numbers are trusted.
- It calculates consequences of assumptions. Outputs are not predictions or evidence of causal impact.
- Example rates are editable starting points, never industry benchmarks.
- It does not deliver campaigns or connect to live ad accounts; it plans them.
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